1. Benchmark against competitors and refine brand building and promotional strategies.

2. Create timely, trend-driven content; manage the official website and brand profiles on third-party platforms.

3. Manage the company's social media presence across platforms including WeChat, short-form video, and other emerging channels.

4. Support the execution of marketing campaigns to drive sales growth.

5. Plan and manage paid social media campaigns, monitor budgets, and optimize performance against KPIs.

6. Liaise with channel partners to develop tailored promotional plans.

1. Bachelor's degree or above in pharmaceutical sciences, marketing, media, or a related field.

2. Prior experience in pharmaceutical or health supplement brand management is a plus.

3. Proven ability in content planning and event/campaign execution.

4.  Well-versed in social media and digital content trends; resilient under pressure.

5. Comfortable using AI tools (e.g., generative AI, automation agents) and integrating them into day-to-day work.